Ludovic Lesemann

Brand identity, catalogue, stationary, and website for Swiss jeweller Ludovic Lesemann. The logotype is based on the recurring motif of the pentagram that appears throughout Lesemann's work. The catalogue was printed in process colour with the addition of two metallic inks and both matte and gloss varnishes.
Client: Ludovic Lesemann Geneve
Agency: Freeset
Art Direction / Design: Tavish
Programming: Paul Ortchanian